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trade and sponsors
trade and sponsors

Making the Most of Your Trade Space

Have you booked a stand at the 2025 Balmoral Show?

Then it’s time to join the ‘Balmoral Buzz’ with our top tips for exhibiting as you prepare for this year’s unforgettable event.

 

1)   Start with a Blank Canvas

Whether you’re a returning exhibitor or are joining us for the first time, we recommend treating your trade space as a blank canvas to make sure you don’t miss anything. Consider if you need electricity hook-up, WIFI, catering or corporate tickets for customers and clients. You can book everything you require to help your space ‘stand out’ in our Trade web area.

 

2)   Put your Name in the Ring

Have you ever heard of the Balmoral Show Trade Stand Awards (TSA) or our new Product Innovation Award?

Each winner from our variety of awards will be mentioned in a press release, on our social media channels and will feature on our website so why not check out the entry process/criteria for each in the 2025 Trade Exhibitors’ Manual

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3)   Make the Most of Marketing

Whether you’re drafting a press release for your target audience, publishing a blog or planning your social media content don’t forget to:

  • Tag us in your social media posts and stories
  • Use our official hashtag (#BalmoralShow)
  • Use our complimentary ‘We are Exhibiting’ social media graphics (available from April 2025)
  • Include your stand number in all comms

As Northern Ireland’s largest agri-food event there are endless marketing opportunities across the site so don’t forget to let your customers know where to find you and why they should visit your stand.

 

4)   Get Involved and Have Some Fun

Whilst the Show is an excellent environment for networking and doing business it’s also a great opportunity to have some fun and show the lighter side to your team. This year why not enter our Mascot Race with your colourful character!

Held in the Main Arena on Saturday afternoon, this competition is a favourite of families, businesses and cheering crowds alike as they all gather to watch the fiercest battle for first place. Trust us, this is a race you won’t want to miss!
For further details please contact Jenny.

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RUAS Balmoral Show

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