With just over 4 weeks until the 157th Balmoral Show organisers the Royal Ulster Agricultural Society are proud to unveil several new sponsors who have signed up to join the Balmoral Buzz.
It is set to be a warm welcome for all the international show jumping athletes this year as new sponsor and equine nutrition specialists TRM Ireland will provide the welcome bags for those competing.
The 2026 Intermediate Sheep Shearing Championship in the Fold welcomes its new sponsor, the Worshipful Company of Woolmen, who are supporting rising talent and helping this fiercely competitive class go from strength to strength. Sheep enthusiasts will also spot Norbrook stepping into the spotlight as the new sponsor of the bustling sheep rings, with leading European food company Pilgrim’s Europe proudly joining in to back the exceptional livestock on show.
This year all show attendees can benefit from the new, interactive Balmoral Show app, made possible thanks to the support of Warmflow, offering a free and user-friendly way to explore everything the Show has to offer.
In the Children’s Area, the thriving Kidz Farm will this year be sponsored by private healthcare specialists Duality Healthcare, with Oasis Travel also joining the Show’s proud list of sponsors as they giveaway a free mystery holiday with Downtown Radio on the final day of the Show.
Revealing the new partnerships, RUAS Business Development Executive Vickie White said, “We are delighted to welcome our new sponsors to this year’s Balmoral Show. Their support adds tremendous value, helping us showcase the very best of our local agri-food industry while enhancing the experience for every visitor.
“From enhancing our exciting competitions to innovative features across the Show, their partnerships ensure that everyone attending can enjoy a richer, more engaging, and memorable event.”
The Balmoral Show in partnership with Ulster Bank will return to the Eikon Exhibition Centre showgrounds from Wednesday 13th May to Saturday 16th May 2026. All tickets should be purchased online in advance of the Show here.
